Collaborations

Rick Astley joins forces with Sainsbury's


03 11 2023

British singer Rick Astley stars in the Christmas 2023 campaign for Sainsbury's, which features a child asking what Santa would have for his Christmas dinner.

Astley commented 'For me, food plays such an important part during the holidays. We’re always looking to bring something exciting to the Christmas dinner table, whether that’s a new starter or a surprise showstopping dessert. It was a real honour and so much fun to join the Sainsbury’s store team on the shoot'.

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